Shoreline Media Marketing Solutions. The Shoreline Process. The Search Engine Optimization (SEO), Marketing & Design Process that have so many business owners saying Shoreline. It’s pretty simple. We want to be as professional as possible with the respected and professional reputation that many have come to know. Shoreline was not built by taking a ton of ads out in local papers. It was built by you, our clients. It was built by being able to show all size businesses what works and does not work as well as getting them their results or leads they are looking for. Your website, how and where you appear in searches and setting yourself apart from your competition are the biggest determining factors in your company’s success. Shoreline Media Marketing is a company built on honesty, quality and trust that understands the importance of these factors and how to achieve them in a way that works best for you. We accept the responsibility of representing and showcasing your company to the world with the utmost professionalism and dedication. Together, we carefully construct your online presence; designing a site unique to the strengths and goals of your company and optimize how and where your target audience will find you. The process that Shoreline goes by is the Quality and the Honesty we give all clients and projects.
BECOMING PARTNERS – INITIAL MEETING & PLANNING STAGE
Before Shoreline Media Marketing Solutions starts any Web, SEO, Social Media, or Online Marketing project we meet with the client to go over exactly what they are looking for. Do they have a website already? If yes What’s wrong with it, What don’t you like? After that we will go through and see what the flaws of the site are. Evaluate the current structure and try to create a better structure based on the business. At that point we proceed to the the checklist of our design & Marketing Process and start the research. Some questions we would need to know before beginning the building stages are:
- Do you have access to your current online information or online accounts?
- Will we be creating new Search Optimized Content or using what you already have?
- What do you NOT have access to?
HANDSHAKE, COMPANY RESEARCH & INITIAL PROJECT QUESTIONNAIRE
Shoreline Media Marketing Solutions will research your company to gain the knowledge and history of your services. By doing this it helps us better organize and structure the information on your website. We will research competitors to see how your company is different. We also research searches for your services to see how we can help better position the site on the web. During the company research stage we also like to get to know who we will be working with as a direct contact. Shoreline needs to understand what resources will be available during the engagement and get moving as fast as possible. Some critical questions asked would be:
- Branding.. Is it working? Does it need restructuring?
- Image and Logo access. High Resolution images and logos will be requited.
- Who is our Technical Resource to help with information we may need?
- Who on your team will be in control of creating content for any material we publish or develop?
- Who is working on the inbound leads on your team?
- Do you have a plan for resource management?
- Current Login Credentials
- Online Account Access
OPTIMIZATION & BRAND RESEARCH
What are the key search terms that are used for your company? What are the best domain names to use so it is easy to search as well as type, keywords, and key phrases you can use to help get your site onto all the major search engines. With online webmaster tools we research all of the possible Search Engine Optimization tools that will work best on your site for your company. We also take a look at how you are branding your company. Does your press material all look the same, does it fit and most of all is it working. We then take everything you are currently marketing and organize what you have to see how we can make it work better.
- SEO Structure
- SEO Module Installs
- SEO Terms
- Current Content Editing (If Any)
- Current Content Optimization (If Any)
- Online Webmaster Accounts Enhanced or Created
- Local Listings & Map Listings Enhanced or Created
SITE DESIGN, STRUCTURE & SITE BUILDING
The Design, Structure and layout of your site is important. Giving that potential client the information that they want or need when they need it is important. What is also important is the look and feel of the site as well as it being easy to navigate with clean and organized navigation. Strong Navigation structure, Strong Design, and Professional layout is something you want to wow the visitor. Shoreline makes sure that the design structure of your site fits the structure of your company. Shoreline will also look at the structure of your Marketing. Is it structured to a point where it is helping you and helping drive the potential customers/clients to the site. Shoreline will look into all aspects of your media solutions to see where we can improve everything and have it all work together. From there we start to build.Most of our design packages come with a professional photographer that visits your location and spends time capturing the true feel and look of how you want to present your business on the web. Our staff of knowledgeable and trained photographers will spend the time they need to capture strong images to go along with our professional design. Shoreline will not accept any images taken from the Internet. All clients that provide images to Shoreline must have copyright information for that image in order to use it on any website or marketing material.
- Professional Design
- Responsie Mobile Design
- Navigation Infrastructure
- Page Layout
- Content Restore
- New SEO Fields in all Content
- Page Re-Creation or Creation
- Blog & Content Layout
If the content is not supplied we will write fresh and relevant contact that pertains to all of your services or profession. This will be added within the proposed project scope we supply. If you are supplying content you should know:
- Who on your marketing team will be creating content?
- Who on your marketing team created current content?
- How frequently will folks on this team be able to write?
- If any, How many times will you be blogging or adding content to the site
LEAD GENERATION, SOCIAL MEDIA & TRACKING INTEGRATION
Being that social media and video are getting more and more popular we want to be sure that all of your networks are visible anywhere the user is going on your site. We will research what sites you have, don’t have, and what sites you need to have to help implement this into the design leaving the visitor to get to all of your Social Media sites as well as letting them post useful information from your sites to their social networks. Whether it is Twitter, Facebook, Vimeo, YouTube, or any other Social Media Site we make sure it fits with the structure of your design and marketing design. But i don’t really need Social Media. Wrong!! half of the Social media Networks out there are free advertising. It just takes professional set up and knowledge to get the results you want.
Tracking is an important tool that most people lack on their website. You want to be able to track who visits and when they visit. Not only to keep track of the hits or clicks you are getting but to see where the visitors are going to and how long they are staying there. This will give you information on what pages are not being targeted to help improve the information on that particular page.
- Customized Lead Generation Form Design & Implementation
- Lead Generation Tracking Script Install
- Social Media Integration – Linking to accounts
- Analytic Tracking Scripts Install
- Linking New Enhanced Online Accounts
BROWSER & MOBILE DEVICE TESTING – EDITING & GRAMMATICAL CRITIQUING
Testing your website is just as important as designing it. The key things we look for are the following. Does my website look the same on all browsers? Does my website look the same on all mobile devices? Does my website look as it does on regular computers on all mobile devices? Shoreline Media Marketing makes sure all of these get answered with YES. We make sure all designs are mobile friendly, work on all browsers, and function the same anywhere you are viewing it. Not only that we make sure all keywords as well as optimization are all in order before going live. Search Engine Submission, Directory Submissions, Keywords, Page Titles, Image Tagging, and Content Optimization are just a few of the check points we cover.
- Test across ALL browsers
- Test on all mobile devices such as smart phones, tablets etc.
Grammatical Critiquing is where the team will Strategically proof and/or edit any of the content or help SEO your current content. Once the site has been built, The pages/categories have been structures and the content has been entered your website will go on to be edited for any grammatical changes as well as spelling and punctuation corrections. In most cases a lot of the content is supplied by the client which we may edit to better support the SEO (Search Engine Optimization).
FINAL MEETING & EDIT STAGES
You will meet with our team, in person and go over the final edits of the site structure, site design, navigation structure, etc. We will show you all tracking installs and how they work as well as how to access them.
If changes need to be made we will make the necessary edits needed to the site. Your final approval will be required once these edits have been made. Areas we will cover in the final meeting are:
- Do all of the contact forms work and are they devliering to the correct email addresses?
- Are all Tracking Scripts installed?
- Are all links to the correct Social Media and Online accounts linked correctly?
- Are there any grammatical errors on any of the content?
- Does the site show up correctly across all browsers as well as phones and tablets?
WEBSITE SEARCH ENGINE SUBMISSION
Your site is now ready to be submitted to the search engines. One the final edits are made and approved we submit your site to ALL Major Search Engines. This will allow the Search Engines to see your site and start indexing your pages.
PARTY TIME!! YOUR SITE HAS NOW BEEN PUBLISHED. LET THE LEADS BEGIN!
You now have 100% full control over your website, content, images, blogs and more. You may edit as needed.
Shoreline Media Marketing offers monthly maintenance and SEO packages to help maintain all services to ensure your site is functioning as it should. Shoreline will update as well as optimize the following:
Website & SEO Maintenance
- Website Edits & Updates
- Search Engine Optimization Updates & Monitoring
- Tracking Monitoring
- Lead Monitoring
- Lead Tracking
- Content Optimization
- Content Writing
- Weekly Blogging & Optimization
- Enhanced Business Account Management and Optimization… & More.
Social Media Marketing
- Lead Generating and Post Interaction
- Daily Social Media Posts to ALL Social Media Accounts.
- Campaign Management by Certified Social Media Professionals
- Content Writing
- Post and Page Management
- Social Blogging … & More..
- Email Marketing on a monthly basis
- Email Marketing Lead Management
Contact The Shoreline Media Marketing offices to start your next Website Design, Search Engine Optimization or Social Media Marketing project today.