Instagram has introduced a new feature, which will allow you to add a poll question to your Instagram story, with two answer options. Your followers viewing the post can answer your poll, by selecting one of the two given options.
How To Use Instagram Poll Sticker
To add an Instagram Poll sticker to your story, upload your post, then click the sticker icon on the top right and select the sticker saying Poll. Put your question in two answer options and post it. When you swipe up, you will see who all have participated in the poll and what is their response. Even you can see the percentage breakdown.
The Instagram Poll sticker can be beneficial to promote your business/brand, here are few ways you can utilize it for your business.
Interact With Your Viewers
With Instagram Poll sticker you can interact with your followers over any Instagram story, you can ask any question with an option of “Yes” or “No”, also you can ask brand-related questions to know your viewer’s opinion and understand them better. For example, a restaurant can post a poll for two of their famous dishes and ask the audience, which is one is their favorite.
Get Your Audience’s Insight
You can make use of this feature to know what your audiences prefer and gain more information about their choice and preferences. Knowing your audience’s preference, you will be able to serve them better. For example, if you are creating an online course you can ask the audience what would they prefer? “Written Course” or “Video Course”, so you can make the course as per their choice.
Include Your Audience In Choices
Through the medium of the Instagram Poll sticker, you can interact with your audience and ask them to choose their favorite, this way you showing them their choices matter you. For e.g., give them two options for the upcoming flavor of the month or ask them to select the new packaging style for your product.
Bring Something New To A Hashtag Campaign, Event Coverage or Location
Just like we interact via live tweeting during events and hashtag campaigns, the Instagram Poll offers you the same opportunity. You can combine a poll sticker with hashtag sticker, or put hashtag to the caption and start an interaction with the audience. Even you can combine the poll sticker with a location sticker for local exposure.
Combine It With “Swipe Up” Link
You can combine your Instagram Poll sticker with the “Swipe Up” post, or add a poll after the “See More” link. The “Swipe Up” link is accessible only when your account has over 10,000 followers.